I recently attended the TEDx event in Traverse City. Say it fast: tedxTC. It was…ecstasy. Great new ideas, great new people…. Here’s my ‘talk of the day’: Steve Ritz of the Green Bronx Machine Project, NYC, NY. Watch this video and you will pick up the vibe…Steve Ritz talks about his Green-Bronx-Machine…his efforts to green up …
Just like plants like light, and tend to lean towards it….Does Technogy lean??? That’s really the issue here.
Biology, like technology, has tendencies. Complexity, increased diversity, specialization, mutual-ism, ubiquity and sentience just to start naming a few. Turns out even computer code evolves. Microsoft Office, ubiquitous as it is, evolved code within itself. Codes created other codes with tendencies to write other codes… Tendency is probably not the right word, but ‘who knew?’.
Corporations want to be innovative, but avoid risk. Designers create risk because that’s what innovation involves. But the ultimate goal? Mix reliability and validity with design thinking to achieve great long term consistency in innovation. Roger Martin’s presentation for Ziba Design in Portland, OR.