Why we are so deeply imprinted with memories of home? Much like salmon swimming up the streams their grandmother salmon traversed, we [may] go about recreating our sense of own unique home wherever we go. The same sense of home.
Corporations want to be innovative, but avoid risk. Designers create risk because that’s what innovation involves. But the ultimate goal? Mix reliability and validity with design thinking to achieve great long term consistency in innovation. Roger Martin’s presentation for Ziba Design in Portland, OR. Continue reading